What's a Guba? Sony, Warner, & your PC want you to know.

San Francisco upstart Guba has inked not one but two online distribution deals of hot, studio features (Spiderman II, Hitch, and Memoirs of a Geisha to name a few) . While terms of the deals are confidential, Guba must've presented amazing terms to Sony Pictures Home Entertainment and Warner Bros. Home Entertainment Group for them to consider the small, private multimedia entertainment site.

Sony and Warner Bros. could've gone with Google Video, iTunes, YouTube, or Movielink ... but instead they chose Guba as their first online distributor. Why?

Jury's still out but, as the studios are desperate to find a secure way to deliver their films, they like that Guba's using Window's Digital Rights Management (DRM) and Windows Media Player ... another reminder that while Jobs is staging an entertainment coup, we're still in a Gates / Ballmer world.