YouTube Turns 100 ... Million. But where's the $?
YouTube recently announced they host a whopping 100 million video streams per day. This is a staggering ... and expensive ... volume of UGC (that's user-generated content). Especially for a start-up still trying to refine it's business model.
A Reuters report highlights this astounding growth and goes on to say that YouTube accounts for 60% of all online video traffic.
Web intelligence firm Hitwise shows YouTube at 43% of all video search, a dramatic lead over second place MySpace at 19%.
USA Today helped celebrate YouTube's milestone featuring the video upstart and three of it's new media stars: Brooke Brodack (video blog), Lital Mizel (lip syncing to the Pixies Hey, and Smosh (90's TV show theme lipsyncing). What will they think of next ... 50s dress-alike lipsyncs or a Beatles theme?
Geoff Daily at StreamingMedia.com writes:
The two big challenges facing YouTube and its competitors now are sustaining that growth over coming months and, even more importantly, settling on business models that will allow them to actually monetize what until now has been a fad that’s, in financial terms at least, all sizzle and no steak.
Don't pass the A1 to You Tube just yet, they need to flip over and cook some more.
2 Comments:
I agree. YouTube is the darling right now, but how long will they be able to sustain the content load without a viable business model. On a side note, in light of the FCC's recent interest in sticking its nose into everyone's television viewing, is online content under the same restrictions as broadcast content?
Online 'broadcasts' do not fall under FCC jurisdiction ... yet! However, most sites conform to the 1998 DMCA - Digital Millennium Copyright Act regarding protecting the copyright of content being distributed online.
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