REVIEW: Internet Video Production services

We've moved from the online distribution of user generated content to the creation and distribution of professional and corporate programming. Several services. such as Blip.tv, Revver, and Brightcove, have tried to help indie producers monetize their programming with varying payment models based on pre-sold advertising and number of views.

With the increasing entertainment and production value of user-generated video, new services are attempting to apply these digital video production techniques to corporate America. TurnHere, originally a real-estate, travel oriented online video site (old tagline Short Films, Cool Places), has now relaunched as the definitive source of Internet Video prodution with its network of 'qualified' TurnHere, contract-for-hire filmmakers.

Utah based Podango has launched Podango Productions in San Francisco. With a history in radio production and podcasting, Podango now claims video production services for corporations of all sizes, ad agencies, and PR agencies.

HMR predicts more entrants - and more flameouts - in the digital, internet video production space. Visual storytelling takes many shapes and the requirements of a corporate video are unique, as are the needs of a music video, as are the needs of a Video News Release. This one size, fits all I-can-shoot-a-clever-travel-video approach won't be around for the long-tail.